VOLCANIC WINES – A RESULT OF GEOLOGICAL FORMATIONS
Characterized by crisp freshness, high acidity, deep minerality, earthiness, salinity and even smokiness in some styles, wines of volcanic origin, through their unique profile, are making an entrance on lots of wine lists and retailers’ shelves across the globe. The latest buzz around Hungary’s volcanic wines has raised consumers’ curiosity about the evidence of volcanic geological formations in a country with no dormant, active or extinct volcanoes. However, the Pannonian Basin, that mostly stretches on the territory of Hungary, experienced volcanic eruptions 15 million years ago, leaving behind volcanic edifices with fertile nutrient-rich soils perfect for grape growing. Consequently, the ancient volcanic activity in Hungary can be tasted through WINE. But, why are volcanic wines in Hungary so trendy? The answer is that volcanic heritage provides unique flavors and aromas to the indigenous grapes grown in those vineyards. As such, within the volcanic wine movement, ‘God’s forgotten hat’, as one of Hungary’s famous poets named Somló, stands out with the Juhfark grape as exclusive to the area. As the story goes, the grape’s masculinity, smoky character and rich minerality is said to guarantee couples pregnancy on their wedding night. Other regions like Badacsony and Mátra are famous for Olaszrizling that, as the Juhfark grape, reveals the impact of the volcanic soil on taste. As such, cross marketing of Hungarian volcanic wines is paramount in keeping the buzz alive along with heavy promotion of the volcanic terroir notion on the global wine market.